09 March 2010  
About Us

M2 Magazine is Nigeria’s premium marketing management publication, read by over 10,000 professionals in different walks of life.  It came into existence in April 2005, after the then Brands & Products Magazine – an all gloss monthly publication.
This weekly tabloid has room for more newsy stories in addition to the analytical stories that Brands & Products was equally known for.
Though, mostly circulated in Lagos State, M2 has also found its way to major cities of Nigeria including Lagos, Ibadan, Abuja and Port-Harcourt, and sells more (about 80%) on subscriptions than direct sales from newsstands. Hence, subscription is the major method of selling M2.
However, M2 explores alternative distribution channels outside the vendor’s network. Some of them are Point of Sales in highbrow areas of major Nigerian cities.

Our People

Akin Adeoya, Publisher & Editor-in-Chief
Akin is an English & Literature graduate from the Obafemi Awolowo University, a Registered Practitioner of Advertising (rpa) and Member, Federation of African Public Relations Agencies (FAPRA). His work experience spans Rosabel Leo Burnett where he won several laurels as a high flying copywriter working on such brands as First Bank, (especially the centenary campaign), and Society for Family Health. Other brands he worked on include Gala sausage rolls, IGI and several other major brands. In THISDAY Newspaper where he was Editor of the Campaign section of the publication, he distinguished himself as one of Nigeria’s leading brand analysts. Adeoya is regarded as one of those who have popularised the brand concept in Nigeria with his various writings and publications which include Brands & Products Magazine as well as M2. He is also responsible for initiating the original Brand Nigeria campaign with his initial efforts culminating into the first and second pre-conference roundtables which received popular acclaim. He is also the Managing Director, MarketingMix Limited, a Marketing Communications consultancy firm with core competencies in Public Relations.

Lekan Babatunde, Executive Editor
Lekan Babatunde holds a Higher National Diploma (HND) in Mass Communications from the Ogun State Polytechnic, now Moshood Abiola Polytechnic, Abeokuta. He has garnered over 10 years experience in the industry with practical experience spanning Public Relations and Journalism. He is a member of the Nigerian Union of Journalism (NUJ) and several other professional associations.
He joined the company from inception about 10 years ago and has served in various capacities. He rose to become the Deputy Editor of Brands & Products before the Magazine was temporarily rested a few years ago and he was appointed Executive Editor of M2. He has attended several professional courses spanning Marketing, Advertising and Media including the DayStar Leadership Academy.  Married with Children, Babatunde is a Director of the company.

Ofuma Agali, Editor
Ofuma Agali ventured into communications by working briefly with Associated Media Professionals, which was then the official media marketers to MCTV, as a Research Officer before joining M2 as a Staff Writer in 2005. In 2006, he moved to Marketing Mix Limited to handle some marketing communications assignments as an Assistant Manager (Content Development & Strategy). One year later, he moved up to become the Content Manager where he played major roles in the Media Department. Agali worked with Marketing Mix for eighteen months where we was rigourously involved with various jobs for clients as such MTN Nigeria Communication Limited, Chartered Institute of Personnel Management of Nigeria (CIPMN), Empire Brand Academy, Profiliant Development Resources, Fresh Party’s Lagos Gubernatorial Candidate (2007), to mention a few. In July 2007, he returned to M2 as Editor. Agali holds a BSc degree in Physics from the University of Uyo, a PGD in Marketing from the Lagos State University and is currently pursuing a PGD programme in Mass Communication from the University of Nigeria. He is a Professional Member of the American Marketing Association (AMA).

Goddie Ofose, Assistant Editor
Goddie Ofose holds Higher National Diploma (HND) in Business Administration and Management from Akwa Ibom State Polytechnic, Ikot Osurua. In pursuit for excellence, he recently obtained a Certificate in Leadership from Daystar Leadership Academy. He has also worked with Research & Marketing Services (RMS). Ofose joined Brands & Products Publications and Conferences Limited (BP2C), publishers of Brands and Products and M2, in 2003 and he has rose through the ranks from Subscription department to Marketing department and Ediorial Department where he is currently working as the Assistant Editor.

© 2008, M2. All rights reserved.